How We Help

How MPULL helps the senior living industry

We help senior living communities and retirement homes increase overall occupancy rates and bring different communities under one CRM umbrella. Using the hybrid inbound methodology and data-driven strategies that incorporate all touchpoints, we create customer journeys that inform, convert and delight both retirees and their loved ones.

Key Challenges We Solve

Low occupancy rates

We create journeys designed to help communities build-out their waiting lists while keeping prospects engaged. This attentive strategy makes it more likely a retiree will stay the course and move into a community.

Lead acquisition

We use the inbound methodology to build awareness and provide information about senior living to retirees and their families. Simply put, we look at persona need states, determine what they require and create journeys to provide them with information and content that moves them down their buyer’s funnel.

Closed-loop reporting

We bring your marketing data and sales information together. This empowers teams with the metrics they need to develop content and strategies. For senior living, this means evaluating which campaigns, conversion assets and channels have the greatest ROI.

Senior living-specific software integration

We integrate marketing tools and CRMs like HubSpot with common industry sales software such as Yardi. We also offer call-tracking to attribute campaigns and channels to phone calls, as well as Live Chat, so that customer service is delivered 24/7.

Websites geared towards lead generation

We design and develop intuitive websites and affiliated content that caters to every stage of a lead’s lifecycle. Leaving nothing to chance in the design department, our UX specialists are at the ready to craft a beautiful, bespoke website that showcases the unique aspects of each community, from independent to assisted living.
Case Study

How We Increased A Senior Living Community's Leads By 200%

Download The Case Study
Okay, enough
with the comparisons!

Here’s what makes us uniquely MPULL:

We’ve been around since 2012 (take that, Mayans!)
We can provide a truly global solution – with local expertise and points of contact
We pioneered the agency-to-agency model
We favour HubSpot, but have plenty of experience with other technologies
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