How We Help

How MPULL helps the hospitality and tourism industry

The hospitality and tourism industry depends on creating great customer experiences that are empowered by contextual customer data. Our team of MarTech specialists can unify every experiential facet of your hotel, restaurant, spa or wine farm to create a single customer view, so that you can provide contextual information and offers. With this information, we map out a marketing strategy that improves their experience and turns visitors into regulars, and regulars into brand advocates.

Key Challenges We Solve

Get the full customer picture

Combine customer data from multiple points-of-sale, online activities and WiFi to create the holy grail of modern marketing, a single view of your customer. Develop a standard, unified comms strategy and business intelligence that’s enriched by the branches your customers have visited.

Cross-sell and upsell opportunities

We build a single customer view that allows us to identify cross-sell opportunities. For example: a customer enjoyed the spa, now how about visiting your restaurant for a delicious bite to eat?

Customer and lifetime value

We keep customers returning, thereby increasing their value to you. Why? Because it’s five times more cost-effective to market to existing customers. A customer experience that delights is also more likely to generate glowing reviews for your establishment, raising your Net Promoter Score online and convincing others to visit.

Turn enquiries to foot traffic

CRM-integration with your systems enables the tracking of each enquiry and visit. With this knowledge, MPULL’s creative and strategy specialists deliver relevant messaging — such as specials or promotions — to drive customers to make first-time or repeat bookings.

Customer acquisition

We create customer acquisition journeys to get customers to come to you. From proven paid media conversion across all ad platforms to calculated content, assets and tools, our solutions generate consumer interest that converts into foot traffic for hospitality and tourism establishments.

eCommerce

We take you product and sales digital by integrating eCommerce with your CRM.
Okay, enough
with the comparisons!

Here’s what makes us uniquely MPULL:

We’ve been around since 2012 (take that, Mayans!)
We can provide a truly global solution – with local expertise and points of contact
We pioneered the agency-to-agency model
We favour HubSpot, but have plenty of experience with other technologies
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