No matter how well informed and researched a strategy is, it is still based on a set of assumptions. This is why all our campaigns and programs have monitoring and optimisation built into them.
We specialise in considered purchases that can take leads as long as 15 years to become customers, and so work with Marketing and CRM technology that allows us to close the loop and determine which strategies and tactics have worked over long buying processes, and which need to be changed or optimised.
For other CRM objectives such as retention, upsell or delight, we set up and monitor data such as Nett Promoter Score (NPS).
Our ultimate goal is to build you a CRM machine that becomes increasingly predictive, so when you drop one dollar at the top, you know you’re going to get exponentially more dollars at the bottom.
Architect ways to calculate which programs and campaigns are performing.
Set up dashboard and reporting software to give you the information you need at your fingertips.
Our analysts look at the data points, and make informed recommendations on how to improve the performance of the program or campaign.
The first time a strategic analyst creates a strategy, it is based on many assumptions. As we work with clients over time there are fewer assumptions that need to be made and results become more predictable.
We’ve got years of practice developing the specialised skills to create effective customer journeys for clients around the world — we know what we’re doing.
We partner with your platform so you can offer world-class customer journeys to your users.
Our team of passionate digital marketing experts who ensure your customer journey is primed for success.
Our Cape Town office is home to our team of highly-skilled creatives, all of whom are fluent in International English.
We’re obsessed with creating customer journeys that deliver real results and make your sales and marketing strategies effective as well as your platform.
Databox, one of the fastest growing MarTech providers, is a data visualisation platform that pulls all your data into one location, helping agencies and clients track performance and discover insights in real-time. MPULL approached Databox knowing that we would need a fast-paced analytics solution to drive decision in our journey engineering and execution.
At MPULL we had a wide range of criteria for our journey reporting platform. MPULL’s initial goal for a customer journey platform was to partner with a platform that:
After assessing our options, we chose to team up with Databox. Their platform was simple and easy to use, supported integration for more than 50 of the top native APIs (including Hubspot), offered a Partner Program, as well as additional support. There was more than just the technical benefits on offer, as we discovered that their brand shared the same vision as MPULL.
Databox came on board and was immediately able to assist us with resolving a number of issues. The difficulties that they helped us overcome included incorrect data, slow execution, improving the depth of analysis, handling multiple data streams, and other platforms not having the right API connectors.
The results of this partnership speak for themselves. To date we’ve seen growth in a number of areas:
Number of dashboards created for our clients
Agency Clients on MPULL Databox