Data

Continually monitoring and optimising CRM programs to improve performance.

 

No matter how well informed and researched a strategy is, it is still based on a set of assumptions. This is why all our campaigns and programs have monitoring and optimisation built into them.

We specialise in considered purchases that can take leads as long as 15 years to become customers, and so work with Marketing and CRM technology that allows us to close the loop and determine which strategies and tactics have worked over long buying processes, and which need to be changed or optimised.

For other CRM objectives such as retention, upsell or delight, we set up and monitor data such as Nett Promoter Score (NPS).

Our ultimate goal is to build you a CRM machine that becomes increasingly predictive, so when you drop one dollar at the top, you know you’re going to get exponentially more dollars at the bottom.

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ROI and Attribution Modelling

Architect ways to calculate which programs and campaigns are performing.

 

Dashboard Configuration

Set up dashboard and reporting software to give you the information you need at your fingertips.

 

Program and Campaign Analysis

Our analysts look at the data points, and make informed recommendations on how to improve the performance of the program or campaign.

 

Optimisation

Using the insights provided by the analysts, our team make the changes to the assets and programs and then continue monitoring to see what can be improved further.

 

Data-Driven Strategy Extension

The first time a strategic analyst creates a strategy, it is based on many assumptions. As we work with clients over time there are fewer assumptions that need to be made and results become more predictable.

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