No matter how well informed and researched a strategy is, it is still based on a set of assumptions. This is why all our campaigns and programs have monitoring and optimisation built into them.
We specialise in considered purchases that can take leads as long as 15 years to become customers, and so work with Marketing and CRM technology that allows us to close the loop and determine which strategies and tactics have worked over long buying processes, and which need to be changed or optimised.
For other CRM objectives such as retention, upsell or delight, we set up and monitor data such as Nett Promoter Score (NPS).
Our ultimate goal is to build you a CRM machine that becomes increasingly predictive, so when you drop one dollar at the top, you know you’re going to get exponentially more dollars at the bottom.