I sat down with Amelie to get the scoop on what it’s like being an inbound marketing intern at MPULL. Here’s what she had to say:
Where are you from?
I’m from Paris, France.
What made you choose the MPULL internship all the way down in Cape Town?
Well, I was looking for an English-speaking country to do my internship in. I chose MPULL because a student I know interned here last year, and she told me that’s it great for your English and your digital marketing skills. I’m studying for a Masters degree in digital marketing at INSEEC and this internship is part of my marketing degree.
How long is your internship?
Five months. I arrived in April and I go back to France in September.
What do you think of Cape Town and South Africa?
I really like Cape Town – it’s beautiful! I don’t know if it’s just me, but I think the town is really calm, and the sea is so close, so the place is really relaxing. And I went to Stellenbosch to do wine tasting and Aquila Game Reserve to do a safari. That was awesome, really amazing. I also went to Hermanus and saw the whales.
What do your daily tasks as an inbound marketing intern include?
I’m a junior strategist. My main responsibility is to post blogs and then share them on social media. Then each week I do performance reports, like an SEO report, a marketing automation report and a paid media report. I also do proactive social to attract more visitors to our clients’ websites, for example I search for relevant groups on LinkedIn or relevant people on Twitter and share content with them.
What is the most interesting thing you’ve learnt about inbound marketing at MPULL?
The most interesting thing has been seeing the consequences of each activity. When we learn digital marketing in class, it’s very abstract, but here I can see the results of everything I do. For example, I can see the effects of every blog I post. So it’s not just theory anymore. I have a course called community management. It’s a really interesting class, but we never really did community management in class. Blogging and social media are part of community management, so it’s really interesting to do it for real. And now I want to create my own blog and practice what I’ve learnt here.
What do you enjoy the most?
I love the blogging, but I also really like doing the monthly reports. The monthly report gives you a global view of the whole strategy, so when you look at it, everything makes sense. You can see the results of everything we’ve done in the past month. It’s very interesting.
What’s the worst part?
The most difficult and tedious task is keyword sorting. You start with something like 800 keywords and you need to narrow it down to 50.
What’s it like working in the MPULL office?
The vibe is good, the people are really kind, passionate and funny. It’s not a traditional company where you just go to work and then go home. There are friendships between people. For example, I like the Mystery Dinners and Fun Friday. In my other internship I never got to do things like that.
So, do you still want to go into a career in digital marketing?
Yes, for sure! Definitely.
Thanks for all your hard work, Amelie!