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positioning

What’s the deal with experimental marketing?

If you’ve ever met me, you’ll know I’m not one for fancy terms or grandiose concepts. I tell it like it is. Thousands of years ago, some clever guy by the name of Heraclitus (thanks Google!) said something that I...

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positioning

Books to inspire your positioning strategy

Getting your positioning right is the most important part of running an agency (or any business for that matter). It’s only once you have your positioning right that everything else can follow – the products you’ll...

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positioning

MPULLIANS CONFESS: WHAT IT’S LIKE TO WORK ON THE AGENCY-TO-AGENCY MODEL

MPULL hasn’t always used the agency-to-agency model. In fact, we hadn’t considered this approach until a serendipitous encounter with a Spanish agency who had asked us to assist them with their content. What followed...

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positioning

Why the thinking that all agencies should be “one-size-fits-all" is bulls**t

If you’ve ever tried on a t-shirt (usually gifted by some up-and-coming brand at an industry event) that’s labelled one-size-fits-all, you’ll know that this isn’t always the case. Sure, it may fit 70% of recipients, but...

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positioning

Are you ready to irritate 90% of your potential clients?

Not all clients are made equal. In fact, 90% of clients typically bring in only 10% of an agency’s revenue, yet they’re the ones who tend to be relentlessly demanding, to the point of being needy. The other 10%,...

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positioning

Why positioning your marketing agency is like creating the perfect cocktail

Anyone who’s been following the MPULL blog – or the MPULL Instagram account – will probably have noticed that we like a drink or two (on occasion).

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positioning

How we tackled MPULL’s positioning strategy: Q&A with our co-founder

So you’ve started an agency and got it off the ground. That’s the hard part done, right? Not exactly. You’ve got to be constantly shifting and changing your offerings and operations to adapt to a rapidly changing...

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positioning

Why your marketing agency may have a positioning problem

Any Star Wars fans out there will know about the bad side to clones – especially when those clones are replicas of something evil, instead of something cute like Dolly the sheep.