Our Blog

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Digital marketing, inbound marketing

Don’t miss these talks at Inbound 2017

The annual Inbound conference kicks off in Boston on 25 September. As always, the team here at MPULL has gone through the hundreds of sessions and talks and put together an easy-to-consume Google Spreadsheet,...

inbound marketing

How to combat the global inbound marketing skills shortage

Truly talented marketers are scarce. Digital marketing experts? Even more so. Inbound marketing is still a relatively new practice, and to add to the problem, it’s an industry that’s evolving at an exponential rate. As...

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inbound marketing

How MPULL can assist in pricing and packaging your offering and HubSpot related services

Let’s get right down to it. The reason we exist is to help agencies grow. How do we do this? By offering strategic advice and inbound marketing services to enable HubSpot partner agencies to flourish. We’ve written...

Make sure you get your pricing, and as a result, marketing profit margin right.

inbound marketing

Do you know what your marketing profit margin's sweet spot should be?

If the first phrase that comes to mind after hearing “marketing profit margin” is “as much as possible”, hold up. While we’d all love to be the marketing industry’s equivalent of Bill Gates (who’s on the fast-track to...

inbound marketing

MPULL co-hosts Europe’s largest inbound marketing event of 2016

Europe’s most prominent inbound marketing event –  The Inbounder 2016 –  is taking place on the 19th and 20th May  in Valencia, Spain. (And it looks like it’s going to be one fiesta and a half – alongside some serious...

inbound marketing

Is it time for your inbound marketing agency to offer fewer services?

Growth is an amazing thing. It moves us forward, teaches us and gives us an incredible amount of satisfaction – especially when that growth is the growth of your agency and the people in it. Growth also poses...

inbound marketing

How working at an inbound marketing agency made me a better writer

Working at an inbound marketing agency is pretty awesome. Working at an inbound marketing agency in Cape Town is even more awesome. At MPULL we’re blessed with a view of Table Mountain, a team of talented, young people,...

inbound marketing

Why persona development is just as important as impressing a date

Dating — as whimsical as it might seem — pretty much makes the world go round. Dating, and our fascination with it, springs from a need for companionship as much as from the need to guarantee the survival of our species.

inbound marketing

Why your reporting and analysis need to be transparent

One thing that I’ve noticed in the past few years is that clients are less hands on but more clued up. The difficult economic climate means that marketing managers need to get the biggest bang for their buck, and, as...