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digital marketing agency, Agency Processes

Will SoundCloud shut down at the end of the year and will you ace your end-of-year campaign?

SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMagThey’re actioning plans right now to not only avoid that but to...

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Agency Processes, digital marketing agency

What’s your agency’s biggest challenge?

Running an agency isn’t child’s play. Like any business, it comes with a list of challenges – and they seem to be getting tougher every year. Clients’ problems are getting more complex, profit margins are shrinking, and...

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digital marketing agency

Why reporting and analytics are central to your agency’s success

Inbound marketing owes much of its efficacy to data-driven insights and decisions.The way to gather this data? Via reporting and analytics. Unfortunately, these are often thought of as the least glamorous marketing...

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digital marketing agency

Why you need to throw old school agency pricing out of the window

Agency pricing is a notoriously controversial topic. Agency X swears by one method, while Agency Y is set on yet another. Before we get into the right way to go about your agency pricing, here’s some background. MPULL...

digital marketing agency

Five characteristics of a killer client pitch

Client pitches are essentially the bread and butter of any digital marketing agency. The ability to win pitches is key to growing your business, and without them your digital marketing agency wouldn’t even exist. In my...

digital marketing agency

How to foster an agency culture that inspires growth

Culture is an important part of your brand. It permeates everything that you do and says much about what you stand for. Some of your clients might even consider your culture to be your most important differentiator....

digital marketing agency

Five reasons why digital marketing agencies should consider outsourcing

Outsourcing digital marketing to a partner agency doesn’t mean your agency can’t handle its workload or doesn’t have the skills needed to execute the strategies you’ve come up with for your clients. Far from it. As it...