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What We Can Learn from Cambridge Analytica

Why writing with empathy is important for campaign success.

14 February 2019     Tasneem Rossouw
As marketers we often create content for people we know very little about, and what we think we know is... Read More

Customer happiness squared equals growth to infinity

15 November 2018     Daryn Smith
This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But... Read More