Our Blog

What's-Love-Got-to-Do-With-It

brand communication, Creativity, customer happiness

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...

Blog-Customer-happiness-2

customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....