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customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....

Trends-driving-the-widespread-uptake-of-Marketing-Technology-in-South-Africa-and-abroad

Digital marketing, customer experience

Trends driving the widespread uptake of Marketing Technology in South Africa and abroad

 

Marketing, sales and customer service are in the middle of a revolution. The walls between marketing, sales, IT, support, service are crashing down, and the customer is driving the change. 

Is-a-customer-experience-strategy-the-same-as-a-customer-journey-strategy-

customer experience, MPULL services evolution

Is a customer experience strategy the same as a customer journey strategy?

Today, “customer experience” is a hot term that is being woven into everything, from boardroom presentations to LinkedIn bios. Our view, however, is that it is better to think of a more holistic customer journey than...

What’s-eating-your-marketing-budget-

customer experience

What’s eating your marketing budget?

A theory I have at the moment is that companies don’t know that most of their marketing budgets are being eaten up in the post-purchase stage. You most probably disagree, and may even argue that the majority of...

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customer experience

WHY EMPATHY IS SO IMPORTANT FOR YOUR BRAND'S REPUTATION

I have just returned from the Inbound 2017, and while there were a variety of incredible speeches and exciting new technologies on show, the main theme, empathy, was the golden thread throughout the conference and one...

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