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What We Can Learn from Cambridge Analytica

Why writing with empathy is important for campaign success.

14 February 2019     Tasneem Rossouw
As marketers we often create content for people we know very little about, and what we think we know is... Read More

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

08 January 2019     Tasneem Rossouw
The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People... Read More