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What's-Love-Got-to-Do-With-It

Creativity, customer happiness, brand communication

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...

Why-Fictionalising-Your-Facts-in-Marketing-Can-Be-a-Good-Thing

content strategy, content marketing, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...

Could-'Boring'-Big-Data-Drive-Better-Creative-100

content marketing evolution, Creativity

Could 'Boring' Big Data Drive Better Creative?

We're in the age of extreme personalisation in marketing. And now that tech-based marketing startups are dropping out of the sky like locusts, there is an ever-present worry it's just a matter of time until they swoop...