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Why-Fictionalising-Your-Facts-in-Marketing-Can-Be-a-Good-Thing

content strategy, content marketing, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...

Mpull_Finite-shelf-life

content marketing, content strategy

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life.

“A campaign is a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change over a specific time period.”Sounds about right, right? The issue I...
Building-a-customer-experience-retainer

content strategy

How to build a retainer that focuses on customer experience

If you haven’t moved over to agile already, you’re missing out on a simpler, more efficient experience for you and your customers. Agile retainers are based on delivering the most valuable items in shorter, more...

MPULL_snapchat.jpg

content strategy

Is SnapChat the future of content development?

SnapChat is kind of a big thing at the moment. Even though it was released back in 2011, the platform was more a forum for friends and strangers to send d*ck pics and other illicit material to each other – the 24 hour...

content strategy, Digital marketing

Inbound marketing strategy implementation: A step-by-step guide

A BPO marketing strategy can save you a lot of time, money and headaches. We have written about why digital marketing agencies should outsource, and why you shouldn’t dilute your agency’s offering by attempting to do...

content strategy

Content strategy: How (not) to brief a writer

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’ – Jamie Turner, CEO of SIXTY Marketing and 60 Second Marketer.