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Could-'Boring'-Big-Data-Drive-Better-Creative-100

content marketing evolution, Creativity

Could 'Boring' Big Data Drive Better Creative?

We're in the age of extreme personalisation in marketing. And now that tech-based marketing startups are dropping out of the sky like locusts, there is an ever-present worry it's just a matter of time until they swoop...

How-useful-is-your-marketing-and-brand-communications-

content marketing evolution, brand communication

How useful is your marketing and brand communications?

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear —...

Content-Marketing-Evolves-(Word-of-mouth)-1

content marketing evolution

Content Marketing Evolves

When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a...