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What We Can Learn from Cambridge Analytica

The evolution of language and why this is important for marketers

27 September 2019     Rowan Govender
Most of us have been victim to a grammar fascist at some point. Whether it’s a silly typo, a split... Read More

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

08 January 2019     Tasneem Rossouw
The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People... Read More

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life.

08 October 2018     Devin Ross
“A campaign is a planned set of activities that people carry out over a period of time in order to achieve... Read More

Why SEO agencies are the dinosaurs of digital marketing

07 March 2016     Daryn Smith
These days, Google plays a huge role in customers’ decision making process. This is because both consumers... Read More

Search Engine Optimisation vs. Pay-Per-Click: The Final Showdown

14 December 2015     Nikita Scott
As online marketing heavyweights, both search engine optimisation and pay-per-click are worthy contenders,... Read More