content strategy, content marketing, Creativity
The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...
content marketing, content strategy
Digital marketing, content marketing
Many agencies understand the importance of video marketing, but is your organisation taking the right approach? Your agency might be thinking about issues such as hiring a freelancer or a video production company.
I’m willing to bet that there probably aren’t that many creatives out there who, as young adults picturing their career paths, dreamed of getting into B2B content writing. The majority of AAA, Vega or Red & Yellow...
These days, Google plays a huge role in customers’ decision making process. This is because both consumers and business decision makers rely on Google on a daily basis to help them research and find the best solutions...
As online marketing heavyweights, both search engine optimisation and pay-per-click are worthy contenders, but who will claim the title in this digital Rumble in the Jungle?
