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What's-Love-Got-to-Do-With-It

brand communication, Creativity, customer happiness

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...

The Rise & Rise of Social Media Influencers

brand communication

The Rise & Rise of Social Media Influencers

Why & How Marketers Can Use This Channel To Reach Their Audiences

How-useful-is-your-marketing-and-brand-communications-

content marketing evolution, brand communication

How useful is your marketing and brand communications?

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear —...