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Cambridge Analytica

Marketing Automation, Bots, AI, MarTech

What We Can Learn from Cambridge Analytica

I recently watched the Netflix documentary “The Great Hack”. This film looks at the rise and fall of Cambridge Analytica (CA), and how they used personal data from Facebook with dramatic effect. I’ve spoken to a few...

Building-a-marketing-team-taking-into-consideration-Bots,-AI-and-Technology

Marketing Teams, Bots, AI, MarTech

Building a Marketing Team In the Age of Bots, AI and Bleeding-Edge Tech

The marketing landscape is in flux. In an industry that’s accelerating towards all-out automation, marketers are having to adopt an ‘adapt or die’ attitude to keep up with the changing trends and innumerable MarTech...

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