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digital marketing agency, Agency Processes

Will SoundCloud shut down at the end of the year and will you ace your end-of-year campaign?

SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMagThey’re actioning plans right now to not only avoid that but to...

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Agency Processes, digital marketing agency

What’s your agency’s biggest challenge?

Running an agency isn’t child’s play. Like any business, it comes with a list of challenges – and they seem to be getting tougher every year. Clients’ problems are getting more complex, profit margins are shrinking, and...

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Agency Processes

Why going agile may be the best thing your marketing agency ever does

Click on any digital marketing-related blog today and you’re bound to see the word ‘agile’ crop up.‘Going agile’ has been heralded as the ultimate way to refine internal processes, evolve your offering alongside...

Agency Processes

Why your agency pricing should align with your B players

Your agency staff is made up of myriad employees, each at varying skill levels. There are the super-star A players, the ones who ‘get’ it and deliver great quality work in a short period of time. And they can do this...

Agency Processes

Fight night: Fixed deliverables vs. agile pricing packages

If you haven’t realised it yet, perfecting your agency pricing is hard. (So much so that we even wrote an eBook about it!) When it comes to pricing packages, inbound marketing agencies fall into two camps: those that...

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Agency Processes

How to be more confident in your inbound marketing agency’s pricing and delivery

“Confidence is going after Moby Dick in a rowboat and taking the tartar sauce with you”, said Zig Ziglar, the prolific salesman, author and motivational speaker. But if it feels like you’re ill-equipped to catch a fish,...

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Agency Processes

How we mastered the art of agency pricing

If you’ve watched the cult-hit comedy sitcom Silicon Valley – you’ll be familiar with the questionable (yet commonly accepted) industry practice of valuing a company or service by merit of plucking a number out of thin...

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Agency Processes

Which agency pricing model is your best option?

If you’re as confused as I was about the best agency pricing model, fear not. MPULL today is a far cry from when it was when we first opened up shop, and the only way we’ve got to where we are is trial and error. One of...

Agency Processes

Using growth driven website design to grow your agency retainers

Website design has evolved quite a bit since the days of static web pages with nothing more than text, images and maybe a GIF or two adorning them. In fact, website design has probably changed faster in the last few...