Knowledge Hub


What We Can Learn from Cambridge Analytica

Why your reporting and analysis need to be transparent

28 January 2016     Garth Pedersen
One thing that I’ve noticed in the past few years is that clients are less hands on but more clued up. The... Read More

Five things inbound marketing has in common with wine

27 January 2016     Caroline Knight
Hi, my name’s Caroline and I’m a writer at MPull. I’m also a lot of other things. I do yoga and swim a lot.... Read More

Content strategy: How (not) to brief a writer

12 January 2016     Jess Gamble
The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’ –... Read More

How to hire the best people for digital marketing

07 January 2016     Daryn Smith
A business’ most important resource is its people. Hire the right ones, and your business will develop the... Read More

Account Management 3.0: How to identify star account managers

05 January 2016     Devin Ross
Gone are the days of Pete Campbell. Mad men was cool, but it was also set in the 1960s. So let’s not employ... Read More

Search Engine Optimisation vs. Pay-Per-Click: The Final Showdown

14 December 2015     Nikita Scott
As online marketing heavyweights, both search engine optimisation and pay-per-click are worthy contenders,... Read More

Five reasons why digital marketing agencies should consider outsourcing

17 November 2015     Daryn Smith
Outsourcing digital marketing to a partner agency doesn’t mean your agency can’t handle its workload or... Read More

The dangers of diluting your company offering

10 November 2015     Graeme Wilson
Many marketing agencies become successful as a result of being well known for excelling at a particular... Read More

Why you should pick your marketing agency based on agency culture..

03 November 2015     Graeme Wilson
Deciding which agency to outsource digital marketing to is an important – and sometimes difficult – decision.... Read More