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Interview with one of our latest arrivals – Alvaro Pelaez

It’s crazy how quickly MPULL has grown in 12 months. This time last year there were 25 Cape Town staff – today there are over 40! One of our freshest recruits, Alvaro Pelaez, joins us from Madrid, Spain and we’re super happy to welcome him as a Senior Consultant.

Not only does he bring with him great experience, his Spanish background will be a great advantage as we seek to strengthen our strategic partnership with Spanish inbound marketing agency, We Are Marketing – with whom we’re co-organising The Inbounder digital marketing conference, taking place in Valencia, Spain on 19th May.

Let’s get to know Alvaro

Lauren: Hola, Alvaro – como estas?

Alvaro: Hola! Estoy muy bien!

L: So tell us a bit about yourself – where are you from originally?

A: I come from Madrid, the capital of Spain. All my family is in Spain.

L: Are you excited to be in Cape Town? How long were you in the city before starting at MPULL?

A: Definitely! I’ve been here for just over a year. I’ve completely fallen in love with Cape Town and South Africa.  I’m very happy to be at MPULL and a part of this team.

L: Well, we’re super happy to have you here – not only because you’re going to be extremely valuable in helping us to really get to grips with Spanish marketing, but because we also want to learn Spanish! What were you doing in Cape Town before joining MPULL?

A: I was working for a Dutch company, DQ&A, doing performance marketing.

L: Tell us a bit about your background – what did you study?

A: I studied Spanish literature and linguistics at Universidad Autonoma de Madrid. I then did my Masters in journalism at Universidad Rey Juan Carlos, Madrid.

L: What did you do after finishing university?

A: After finishing my Masters I traveled to Colombia for six months to work as a journalist. After that I went back to Spain and worked for a company called Fundeu BBVA as their head of communications, branding and social media. After three years of working there I felt like I needed a change, and so I decided to come to South Africa.

L: What made you choose South Africa?

A: Because it was very far away from Spain and I didn’t know anyone here! I needed a challenge, I wanted to prove myself.

L: Was that scary?

A: Yes, but a good challenge and lots of fun.

L: Did you have any preconceptions about South Africa before coming here?

A: Not really – I only knew the basics about the country, based on what a few of my friends who had visited had said. Something that really impressed me about South Africa is that there are many different cultures here, unlike in Spain. For this reason, you have to really keep in mind what you say, so as to not offend anyone.  I also really love the way South Africans have fun and enjoy life.

L: Has it met your expectations?

A: It’s exceeded them!

L: Have you done any traveling in and around South Africa?

A: Yes, I’ve gone almost everywhere. My favourite place is the Wild Coast, in the Transkei. I also love Port St Johns – it’s a good place to disconnect, as there’s no electricity or internet. I try to go back once a year.


L: What do you get up to when not at work? What are your passions?

A: I love spending time outdoors: cycling, surfing, skateboarding. I also love going out and partying, and I teach Spanish lessons once a week.

L: Whereabouts are you based? Where do you like to go out?

A: I’m in Tamboerskloof – I love being in town. I like going to the Power and the Glory, Mother’s Ruin and also to the Secret Gin Bar.

L: What are your other interests?

A: I love music – rock, indie, classical, and 80s. I’m always singing! I also love to read, and I like South African wine. My favourite is Shiraz.

L: Have you read any English books lately?

A: The Book of Illusions by Paul Auster. I like him because there’s a lot of serendipity in his stories.

L: Anything else you’d like to add?

A: I like wearing funny socks! And singing along to Smile FM in my car.

L: How long do you want to be in South Africa?

A: Indefinitely.

Thanks for chatting to us Alvaro! We hope you enjoy settling into your new role.


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