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Tasneem Rossouw

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Company Culture, Company Perks

Why Company Perks Are More Than Just Gimmicks

In our last blog written by our MD Daryn Smith, he spoke about company culture and how many companies leave it to chance. This results in failure to encourage a positive attitude and behaviour in the workplace, and...


brand communication, Creativity, customer happiness

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...


content marketing, content strategy, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...


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