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Nikita Scott

Recent Posts

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Agency Processes

Why going agile may be the best thing your marketing agency ever does

Click on any digital marketing-related blog today and you’re bound to see the word ‘agile’ crop up.‘Going agile’ has been heralded as the ultimate way to refine internal processes, evolve your offering alongside...

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inbound marketing

How MPULL can assist in pricing and packaging your offering and HubSpot related services

Let’s get right down to it. The reason we exist is to help agencies grow. How do we do this? By offering strategic advice and inbound marketing services to enable HubSpot partner agencies to flourish. We’ve written...

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positioning

How we tackled MPULL’s positioning strategy: Q&A with our co-founder

So you’ve started an agency and got it off the ground. That’s the hard part done, right? Not exactly. You’ve got to be constantly shifting and changing your offerings and operations to adapt to a rapidly changing...

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Demand generation

Four ways agencies can manage their clients demand generation expectations

Demand generation is an overarching goal of all marketers – be they traditional or inbound. After all, we’re all in the business of helping our clients to build and nurture a strong, loyal following that will stick...

content marketing

Search Engine Optimisation vs. Pay-Per-Click: The Final Showdown

As online marketing heavyweights, both search engine optimisation and pay-per-click are worthy contenders, but who will claim the title in this digital Rumble in the Jungle?

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