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Lauren Peterson

Senior Digital Consultant @ MPULL
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Recent Posts

Agency Processes

Fight night: Fixed deliverables vs. agile pricing packages

If you haven’t realised it yet, perfecting your agency pricing is hard. (So much so that we even wrote an eBook about it!) When it comes to pricing packages, inbound marketing agencies fall into two camps: those that...



Are you ready to irritate 90% of your potential clients?

Not all clients are made equal. In fact, 90% of clients typically bring in only 10% of an agency’s revenue, yet they’re the ones who tend to be relentlessly demanding, to the point of being needy. The other 10%,...

Friends researching outsourced content marketing companies.

Inbound Marketing Outsourcing

Unlike your wardrobe, good outsourced content marketing ain’t made in a sweatshop

To some, ‘outsourcing’ is a dirty word. People tend to think of cheap labour employed at the expense of the local economy - sweatshops and the like. But what if the work you’re outsourcing is on the cutting edge, and...


MPULL welcomes another member – say hello to Rebecca Johnson

Another day, another new employee! I suppose that’s agency life for you, but we aren’t complaining. At MPULL, we are lucky enough to regularly welcome new members from across the globe to our team. Our newest recruit,...


Interview with one of our latest arrivals – Alvaro Pelaez

It’s crazy how quickly MPULL has grown in 12 months. This time last year there were 25 Cape Town staff – today there are over 40! One of our freshest recruits, Alvaro Pelaez, joins us from Madrid, Spain and we’re super...


MPULL wins international HubSpot Website Design Impact Award for Q2

MPULL, the South African agency offering inbound marketing BPO for international agencies, has been named the winner of the Q2 HubSpot Impact Awards in the Website Design category.The award, designed to acknowledge and...

inbound marketing

How working at an inbound marketing agency made me a better writer

Working at an inbound marketing agency is pretty awesome. Working at an inbound marketing agency in Cape Town is even more awesome. At MPULL we’re blessed with a view of Table Mountain, a team of talented, young people,...


MPULL nominated for the PricewaterhouseCoopers Vision to Reality Award

Last night, MPULL attended PwC’s Vision to Reality awards ceremony which took place in Cape Town. MPULL was nominated for this award, but with the launch of their direct digital agency: League Digital on 1 March — the...


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