Our Blog

Daryn Smith

Recent Posts

Building-a-marketing-team-taking-into-consideration-Bots,-AI-and-Technology

Marketing Teams, Bots, AI, MarTech

Building a Marketing Team In the Age of Bots, AI and Bleeding-Edge Tech

The marketing landscape is in flux. In an industry that’s accelerating towards all-out automation, marketers are having to adopt an ‘adapt or die’ attitude to keep up with the changing trends and innumerable MarTech...

Expanding your Retail Business into eCommerce___

eCommerce, retail

Unleashing your eCommerce empire — where to start & what to do

As far as retail goes, eCommerce is the new frontier: replete with opportunity for businesses to connect with consumers and move product like never before. It’s a veritable wonderland for retailers that’s cutting out...

Blog-Real-Estate-is-transforming

Marketing Automation, CRM, Real Estate

Real estate is embracing CRM and marketing automation

The real estate industry is going through a period of rejuvenation at the moment. We have experienced an increase in enquiries from estate agents, and property management companies that have operated in a fairly ...

Blog-Customer-happiness-2

customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....

Blog-Bots-for-Conversion

chatbots

How Bots Have Replaced Forms For Increased Conversion

Have you noticed that forms or landing pages on your website are not being filled in as much as before? Think about it: instead of filling out the ‘contact us’ form, sending an email to the info@ address, or calling...

Blog-HubSpot-Diamond-Partner

HubSpot

Mpull is a Diamond HubSpot Agency Partner!

October 2018 has been a rollercoaster of ups and downs. And while the nightly news might paint a pretty grim picture, it’s important to remember that good things are happening on a daily basis. For instance — and you’ll...

Mpull_Blog_Sideclick_Launch

Development, Integration

Meet Sideclick, Mpull’s new development and integration partner

In every successful partnership, the whole is greater than the sum of its parts. It’s no exaggeration to say that this is the case with Mpull’s new partnership with Sideclick, Cape Town-based development and integration...

How-useful-is-your-marketing-and-brand-communications-

content marketing evolution, brand communication

How useful is your marketing and brand communications?

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear —...

Content-Marketing-Evolves-(Word-of-mouth)-1

content marketing evolution

Content Marketing Evolves

When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a...