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Caroline Knight

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digital marketing outsourcing

Why Cape Town is the best location for digital marketing outsourcing

You might have heard of Cape Town because of the 2010 World Cup, or from seeing panoramic shots of Table Mountain. Maybe you’ve picked up a bottle of South African wine from the Cape Winelands at your local wine shop or...


content strategy

Is SnapChat the future of content development?

SnapChat is kind of a big thing at the moment. Even though it was released back in 2011, the platform was more a forum for friends and strangers to send d*ck pics and other illicit material to each other – the 24 hour...

content marketing

Making your B2B content writing just as sexy as B2C content writing

I’m willing to bet that there probably aren’t that many creatives out there who, as young adults picturing their career paths, dreamed of getting into B2B content writing. The majority of AAA, Vega or Red & Yellow...

inbound marketing

Five things inbound marketing has in common with wine

Hi, my name’s Caroline and I’m a writer at MPull. I’m also a lot of other things. I do yoga and swim a lot. I’m somewhat obsessed with tattoos. And I’m even more obsessed with wine. Yes, I love drinking it, but I’m more...


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