In a previous blog post, we helped you get to grips with Agile Marketing Lingo like “sprint”, “epic”, and “scrum”. If you still think these words have more to do with sport than marketing, then we’ve got just the thing to get you up to speed.
Here are our top four books to help you not only understand the agile marketing methodology, but also know how to implement it into your company’s campaigns.
SCRUM: The Art of Doing Twice the Work in Half the Time by Jeff Sutherland
If you want your team to be infinitely more productive, then this is the book for you. It breaks down the SCRUM methodology into digestible, actionable strategies that you can try with your team.
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative by Scott Brinker
Marketing has to constantly evolve to keep up with the digital devices that dominate everyday life. Hacking Marketing teaches marketers about agile and lean marketing methodologies, and how to market successfully in a fast and ever-evolving digital world.
Lean Agile Marketing: How to Become Agile and Deliver Marketing Success by Femi Olajiga
Lean Agile Marketing is a practical guide on how to implement agile marketing methods in your company, and how doing so will improve your overall customer experience. With examples, case studies, and actionable processes, it is one of the most comprehensive books on agile marketing that you can get your hands on.
The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage by Roland Smart
At the end of the day, marketing is just a matter of who has the best customer experience. In The Agile Marketer, Roland Smart explains how to modern marketers can use agile marketing and the corresponding software to win the customer experience race.
At MPULL, all of our marketing strategies are built around the agile framework. If you’d like to learn more about developing an agile mindset, or how you can implement agile marketing at your company, then get in touch.