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THE ORIGINAL INBOUND MARKETING TACTICS ARE NOT THAT EFFECTIVE ANYMORE

Posted by Daryn Smith on 20 October 2017

 

This month marks 5 years since the idea of a results-driven marketing company was finally realised and MPULL officially entered the marketing industry. A lot has changed since the company’s inception, and today I was lucky enough to catch up with one of our founders, Daryn Smith, to get the insights on how we have grown and where he sees MPULL going in the future.  

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WHY EMPATHY IS SO IMPORTANT FOR YOUR BRAND'S REPUTATION

Posted by Daryn Smith on 13 October 2017

I have just returned from the Inbound 2017, and while there were a variety of incredible speeches and exciting new technologies on show, the main theme, empathy, was the golden thread throughout the conference and one which really stuck with me.

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How to build a retainer that focuses on customer experience

Posted by Daryn Smith on 06 October 2017

If you haven’t moved over to agile already, you’re missing out on a simpler, more efficient experience for you and your customers. Agile retainers are based on delivering the most valuable items in shorter, more incremental sprints.

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Does your video content align with your inbound marketing strategy?

Posted by Daryn Smith on 21 September 2017

Many agencies understand the importance of video marketing, but is your organisation taking the right approach? Your agency might be thinking about issues such as hiring a freelancer or a video production company.

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Don’t miss these talks at Inbound 2017

Posted by Daryn Smith on 08 September 2017

The annual Inbound conference kicks off in Boston on 25 September. As always, the team here at MPULL has gone through the hundreds of sessions and talks and put together an easy-to-consume Google Spreadsheet, highlighting everything that we believe you should not miss!

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Will SoundCloud shut down at the end of the year and will you ace your end-of-year campaign?

Posted by Daryn Smith on 01 September 2017

SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMagThey’re actioning plans right now to not only avoid that but to come out better than ever on the other side. I would like to challenge you today: Do you, as a brand or agency, have plans in place to ace the year end?

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What brands are getting wrong with marketing automation and how to fix it

Posted by Devin Ross on 25 August 2017

Marketing automation has changed marketing for the better in many ways, including allowing marketing teams to generate better leads, decrease lead conversion time and increase revenue.

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What we learnt from offering digital marketing analytics for 5 years

Posted by Daryn Smith on 18 August 2017

 

Five years ago we started MPULL, with myself in Cape Town and Graeme in Jo’burg, and not a single client. But we had a belief, our belief was that the sales and marketing we had seen over the past decade sucked—and although they won awards—they never won customers for the companies we were working for.

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5 Unfailing Tips to Optimise Your Website for Conversions

Posted by Álvaro Peláez on 24 July 2017

Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.

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