This month marks 5 years since the idea of a results-driven marketing company was finally realised and MPULL officially entered the marketing industry. A lot has changed since the company’s inception, and today I was lucky enough to catch up with one of our founders, Daryn Smith, to get the insights on how we have grown and where he sees MPULL going in the future.
I have just returned from the Inbound 2017, and while there were a variety of incredible speeches and exciting new technologies on show, the main theme, empathy, was the golden thread throughout the conference and one which really stuck with me.
If you haven’t moved over to agile already, you’re missing out on a simpler, more efficient experience for you and your customers. Agile retainers are based on delivering the most valuable items in shorter, more incremental sprints.
Many agencies understand the importance of video marketing, but is your organisation taking the right approach? Your agency might be thinking about issues such as hiring a freelancer or a video production company.
The annual Inbound conference kicks off in Boston on 25 September. As always, the team here at MPULL has gone through the hundreds of sessions and talks and put together an easy-to-consume Google Spreadsheet, highlighting everything that we believe you should not miss!
SoundCloud, one of my favourite music streaming platforms only has enough money right now to keep it going until the end of the year according to XXLMag. They’re actioning plans right now to not only avoid that but to come out better than ever on the other side. I would like to challenge you today: Do you, as a brand or agency, have plans in place to ace the year end?
Five years ago we started MPULL, with myself in Cape Town and Graeme in Jo’burg, and not a single client. But we had a belief, our belief was that the sales and marketing we had seen over the past decade sucked—and although they won awards—they never won customers for the companies we were working for.
Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.