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The Rise & Rise of Social Media Influencers

brand communication

The Rise & Rise of Social Media Influencers

Why & How Marketers Can Use This Channel To Reach Their Audiences

Why-Fictionalising-Your-Facts-in-Marketing-Can-Be-a-Good-Thing

content strategy, content marketing, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...

Expanding your Retail Business into eCommerce___

eCommerce, retail

Unleashing your eCommerce empire — where to start & what to do

As far as retail goes, eCommerce is the new frontier: replete with opportunity for businesses to connect with consumers and move product like never before. It’s a veritable wonderland for retailers that’s cutting out...

Blog-Real-Estate-is-transforming

Marketing Automation, CRM, Real Estate

Real estate is embracing CRM and marketing automation

The real estate industry is going through a period of rejuvenation at the moment. We have experienced an increase in enquiries from estate agents, and property management companies that have operated in a fairly ...

Blog-Things-to-consider-integrating-systems

HubSpot, Integration

8 Things to Consider for Integrating Systems

Over the last year, we’ve been seeing a huge increase in companies wanting to integrate their systems with HubSpot as a means to automate their communication and get a full view of their customers from multiple...

Blog-Customer-happiness-2

customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....

Blog-HubSpot-Flywheel

HubSpot

Reinventing the wheel: Why customer delight is a marketer’s secret weapon

Over the last few years, the marketing industry has changed on a fundamental level. This is because marketing is no longer just about attracting new customers; rather, it’s about attracting customers and delighting them...

Blog-Bots-for-Conversion

chatbots

How Bots Have Replaced Forms For Increased Conversion

Have you noticed that forms or landing pages on your website are not being filled in as much as before? Think about it: instead of filling out the ‘contact us’ form, sending an email to the info@ address, or calling...

Blog-HubSpot-Diamond-Partner

HubSpot

Mpull is a Diamond HubSpot Agency Partner!

October 2018 has been a rollercoaster of ups and downs. And while the nightly news might paint a pretty grim picture, it’s important to remember that good things are happening on a daily basis. For instance — and you’ll...