Today, “customer experience” is a hot term that is being woven into everything, from boardroom presentations to LinkedIn bios. Our view, however, is that it is better to think of a more holistic customer journey than just a “customer experience” as we know it.
Stand in a book shop or browse the Kindle store and you’ll see a multitude of business books about building a great company culture. I’ve read a lot of them. But why is your company’s culture so important? In a nutshell, if you have a bad culture, your business stands a high chance of failing. A big part of every business’s culture is determined by the people working in and leading the organization.
A theory I have at the moment is that companies don’t know that most of their marketing budgets are being eaten up in the post-purchase stage. You most probably disagree, and may even argue that the majority of marketing budget is spent on attracting new customers. I won’t disagree, but let me explain why your budget is being used up during the post-purchase stage.
We’re pleased to announce that MPULL took home first prize at the PERA 2017 awards in the Business with Global Reach category. This obviously wouldn’t have been possible without MPULL’s incredible team embracing the global marketplace.
No matter what industry you are in, chances are that you have heard the term ‘sales enablement’. Although it seems to be a popular phrase at the moment, there is still quite a bit of confusion and misinformation on what it actually entails.
This month marks 5 years since the idea of a results-driven marketing company was finally realised and MPULL officially entered the marketing industry.A lot has changed since the company’s inception, and today I was lucky enough to catch up with one of our founders, Daryn Smith, to get the insights on how we have grown and where he sees MPULL going in the future.