Account-Based Marketing (ABM) is a complex form of strategic business marketing that approaches companies based on account awareness. It engages with individuals within a set of targeted companies. This approach allows marketers to fit their campaigns and marketing messages to a specific account that they are targeting.
The idea of a traditional website design usually makes marketing managers and business owners want to tear their hair out. It comes with many challenges and headaches – including a flood of lead-up work and planning, frustrations over budget, inconsistent results, and an excessive amount of time going back and forth. This is where growth-driven design comes to the rescue. If you’re not familiar with the concept, here’s what you need to know:
As a B2B company that has a whole host of international clients, we have formed strong working relationships (and friendships) all over the globe. Every now and then though, we do tire of communicating through Google Hangouts and Skype.
As a marketer, you already have so many things on your to-do list. However, prioritising those tasks and coordinating it with others on your team is the larger issue at hand. Agile marketing is a great solution to this problem—it allows marketing teams to work through projects faster and more strategically.
Choosing a company to work for is not easy. Making yourself less stressed should be your primary focus, this is achieved through doing your due diligence. If you are looking to work for a digital marketing agency, then a must-do for the interview is remembering the principle of the five "P's" - proper preparation prevents poor performance!
Running an agency isn’t child’s play. Like any business, it comes with a list of challenges – and they seem to be getting tougher every year. Clients’ problems are getting more complex, profit margins are shrinking, and workloads seem to be increasing.
Truly talented marketers are scarce. Digital marketing experts? Even more so. Inbound marketing is still a relatively new practice, and to add to the problem, it’s an industry that’s evolving at an exponential rate. As a result, the knowledge and skills gap between inbound experts and marketing newbies continues to widen.