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Conversational Marketing

‘Always On’ Conversational Marketing: Who’s got time for ‘Please Leave Your Message at The Beep’?

In the era of customer-centricity, who’s got time to wait around for office hours or for someone to reply to an email? We’re living in the age of right now. And businesses who don’t provide near-instant communications...

Mpull_Blog Library_Copywriters with a passion for screenwriting should pass on The Best Story Wins

book review, upskill, copywriting

Copywriters with a passion for screenwriting should pass on Matthew Luhn's The Best Story Wins...

I should have known I was heading for disappointment the moment the writer began talking about Cars as if it was a good movie...


Marketing Teams, Bots, AI, MarTech

Building a Marketing Team In the Age of Bots, AI and Bleeding-Edge Tech

The marketing landscape is in flux. In an industry that’s accelerating towards all-out automation, marketers are having to adopt an ‘adapt or die’ attitude to keep up with the changing trends and innumerable MarTech...


brand communication, Creativity, customer happiness

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...

The Rise & Rise of Social Media Influencers

brand communication

The Rise & Rise of Social Media Influencers

Why & How Marketers Can Use This Channel To Reach Their Audiences


content marketing, content strategy, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...

Expanding your Retail Business into eCommerce___

eCommerce, retail

Unleashing your eCommerce empire — where to start & what to do

As far as retail goes, eCommerce is the new frontier: replete with opportunity for businesses to connect with consumers and move product like never before. It’s a veritable wonderland for retailers that’s cutting out...


CRM, Marketing Automation, Real Estate

Real estate is embracing CRM and marketing automation

The real estate industry is going through a period of rejuvenation at the moment. We have experienced an increase in enquiries from estate agents, and property management companies that have operated in a fairly ...


Integration, HubSpot

8 Things to Consider for Integrating Systems

Over the last year, we’ve been seeing a huge increase in companies wanting to integrate their systems with HubSpot as a means to automate their communication and get a full view of their customers from multiple...


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