Could 'Boring' Big Data Drive Better Creative?

Posted by Caitlin Cloete on 21 June 2018

We're in the age of extreme personalisation in marketing. And now that tech-based marketing startups are dropping out of the sky like locusts, there is an ever-present worry it's just a matter of time until they swoop in with their data-driven results to convince traditional agency clients that the power of Big Data trumps billboards and banner ads.

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How useful is your marketing and brand communications?

Posted by Daryn Smith on 15 June 2018

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear — I’m talking usefulness to your target persona, not usefulness to your brand, your brand’s ego, or your agency!

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Content Marketing Evolves

Posted by Daryn Smith on 12 June 2018

When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a bigger piece of content that was gated behind a form. The results were astounding, and as a result adoption was huge.

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Trends driving the widespread uptake of Marketing Technology in South Africa and abroad

Posted by Devin Ross on 05 June 2018

 

Marketing, sales and customer service are in the middle of a revolution. The walls between marketing, sales, IT, support, service are crashing down, and the customer is driving the change. 

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Is a customer experience strategy the same as a customer journey strategy?

Posted by Daryn Smith on 05 April 2018

 

 

Today, “customer experience” is a hot term that is being woven into everything, from boardroom presentations to LinkedIn bios. Our view, however, is that it is better to think of a more holistic customer journey than just a “customer experience” as we know it.

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Bad culture kills companies. Is yours dying?

Posted by Daryn Smith on 15 February 2018

Stand in a book shop or browse the Kindle store and you’ll see a multitude of business books about building a great company culture. I’ve read a lot of them. But why is your company’s culture so important? In a nutshell, if you have a bad culture, your business stands a high chance of failing. A big part of every business’s culture is determined by the people working in and leading the organization.

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What’s eating your marketing budget?

Posted by Daryn Smith on 13 February 2018

 

 

A theory I have at the moment is that companies don’t know that most of their marketing budgets are being eaten up in the post-purchase stage. You most probably disagree, and may even argue that the majority of marketing budget is spent on attracting new customers. I won’t disagree, but let me explain why your budget is being used up during the post-purchase stage.

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Elevate your Digital Marketing Talent with The Inbounder Conference this April

Posted by Daryn Smith on 30 January 2018

For the third year in a row, we’re collaborating with the global growth agency WeAreMarketing in organising one of Europe’s biggest digital marketing conferences, The Inbounder.

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Inbound marketing, as we know it, doesn’t work anymore

Posted by Daryn Smith on 18 January 2018

5 years ago when we started MPULL, inbound marketing – and the tactics associated with the methodology – worked extremely well. Every single one of our customers had a positive return on investment.

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