Our Blog


Marketing Statistics

Eye-Opening Statistics Marketers Need to Be Aware Of

Marketing statistics have always intrigued me. They provide some level of validation for the question we’re always trying to answer: what, where, how, and when do we try to weave our brands into the lives of our target...


Considered Purchase Journey

“Considered purchase" products and why I love the marketing behind them

“A considered purchase is characterised by a complex buying decision with a high degree of financial and/or emotional risk and reward. This process requires meaningful investigation and comparison by key decision makers...


content marketing evolution, Creativity

Could 'Boring' Big Data Drive Better Creative?

We're in the age of extreme personalisation in marketing. And now that tech-based marketing startups are dropping out of the sky like locusts, there is an ever-present worry it's just a matter of time until they swoop...


content marketing evolution, brand communication

How useful is your marketing and brand communications?

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear —...


content marketing evolution

Content Marketing Evolves

When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a...


Digital marketing, customer experience

Trends driving the widespread uptake of Marketing Technology in South Africa and abroad


Marketing, sales and customer service are in the middle of a revolution. The walls between marketing, sales, IT, support, service are crashing down, and the customer is driving the change. 


customer experience, MPULL services evolution

Is a customer experience strategy the same as a customer journey strategy?

Today, “customer experience” is a hot term that is being woven into everything, from boardroom presentations to LinkedIn bios. Our view, however, is that it is better to think of a more holistic customer journey than...


agency culture

Bad culture kills companies. Is yours dying?

Stand in a book shop or browse the Kindle store and you’ll see a multitude of business books about building a great company culture. I’ve read a lot of them. But why is your company’s culture so important? In a...