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What we learnt from offering digital marketing analytics for 5 years

Posted by Daryn Smith on 18 August 2017

 

Five years ago we started MPULL, with myself in Cape Town and Graeme in Jo’burg, and not a single client. But we had a belief, our belief was that the sales and marketing we had seen over the past decade sucked—and although they won awards—they never won customers for the companies we were working for.

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5 Unfailing Tips to Optimise Your Website for Conversions

Posted by Álvaro Peláez on 24 July 2017

Conversion rate optimisation (CRO) is the process of understanding the visitors to your website and using these insights to optimise their experience of your website. This optimisation ultimately creates a more effective, efficient and enjoyable site, which is going to have a positive impact on your conversion rates and increase your results.

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4 Agile Marketing Books That Will Change How You Think About Marketing

Posted by Laura Paterson on 07 July 2017

In a previous blog post, we helped you get to grips with Agile Marketing Lingo like “sprint”, “epic”, and “scrum”. If you still think these words have more to do with sport than marketing, then we’ve got just the thing to get you up to speed.

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All you need to know to start your account based marketing strategy

Posted by Álvaro Peláez on 26 June 2017

 

Account-Based Marketing (ABM) is a complex form of strategic business marketing that approaches companies based on account awareness. It engages with individuals within a set of targeted companies. This approach allows marketers to fit their campaigns and marketing messages to a specific account that they are targeting.

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What is your agency doing for employee health? [Q&A]

Posted by Devin Ross on 26 May 2017

An interview with the owner of Posture On Point gives us insight into work and employee health in the technology industry.

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Everything you need to know about Growth-Driven Design

Posted by Daryn Smith on 16 May 2017

The idea of a traditional website design usually makes marketing managers and business owners want to tear their hair out. It comes with many challenges and headaches – including a flood of lead-up work and planning, frustrations over budget, inconsistent results, and an excessive amount of time going back and forth. This is where growth-driven design comes to the rescue. If you’re not familiar with the concept, here’s what you need to know:

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The Best and Only Cape Town Travel Guide for MPULL Clientele and Friends

Posted by Laura Paterson on 11 May 2017

As a B2B company that has a whole host of international clients, we have formed strong working relationships (and friendships) all over the globe. Every now and then though, we do tire of communicating through Google Hangouts and Skype.

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Agile Marketing Lingo

Posted by Charleen McManus on 10 May 2017

As a marketer, you already have so many things on your to-do list. However, prioritising those tasks and coordinating it with others on your team is the larger issue at hand. Agile marketing is a great solution to this problemit allows marketing teams to work through projects faster and more strategically.

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Understanding a Company’s Culture Could Land You the Job

Posted by Dean Shuttleworth on 24 April 2017

Choosing a company to work for is not easy. Making yourself less stressed should be your primary focus, this is achieved through doing your due diligence. If you are looking to work for a digital marketing agency, then a must-do for the interview is remembering the principle of the five "P's" - proper preparation prevents poor performance!  

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