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Eye-Opening-Statistics

Marketing Statistics

Eye-Opening Statistics Marketers Need to Be Aware Of

Marketing statistics have always intrigued me. They provide some level of validation for the question we’re always trying to answer: what, where, how, and when do we try to weave our brands into the lives of our target...

Considered-Purchase_Blog

Considered Purchase Journey

“Considered purchase" products and why I love the marketing behind them

“A considered purchase is characterised by a complex buying decision with a high degree of financial and/or emotional risk and reward. This process requires meaningful investigation and comparison by key decision makers...

Could-'Boring'-Big-Data-Drive-Better-Creative-100

content marketing evolution, Creativity

Could 'Boring' Big Data Drive Better Creative?

We're in the age of extreme personalisation in marketing. And now that tech-based marketing startups are dropping out of the sky like locusts, there is an ever-present worry it's just a matter of time until they swoop...

How-useful-is-your-marketing-and-brand-communications-

content marketing evolution, brand communication

How useful is your marketing and brand communications?

On a scale of 1 to 10, ‘1’ being not useful at all and ‘10’ being super useful, what would you score all of the campaigns and programmes your brand has run over the last 6 months?

Before you answer, let me be clear —...

Content-Marketing-Evolves-(Word-of-mouth)-1

content marketing evolution

Content Marketing Evolves

When we got involved with content marketing almost 5 years ago, all the content we produced had an objective to generate leads. As a result, we produced a lot of fairly average content that would drive people to a...

Trends-driving-the-widespread-uptake-of-Marketing-Technology-in-South-Africa-and-abroad

Digital marketing, customer experience

Trends driving the widespread uptake of Marketing Technology in South Africa and abroad

 

Marketing, sales and customer service are in the middle of a revolution. The walls between marketing, sales, IT, support, service are crashing down, and the customer is driving the change. 

Is-a-customer-experience-strategy-the-same-as-a-customer-journey-strategy-

customer experience, MPULL services evolution

Is a customer experience strategy the same as a customer journey strategy?

Today, “customer experience” is a hot term that is being woven into everything, from boardroom presentations to LinkedIn bios. Our view, however, is that it is better to think of a more holistic customer journey than...

Bad-culture

agency culture

Bad culture kills companies. Is yours dying?

Stand in a book shop or browse the Kindle store and you’ll see a multitude of business books about building a great company culture. I’ve read a lot of them. But why is your company’s culture so important? In a...