Our Blog

Blog-Real-Estate-is-transforming

Marketing Automation, CRM, Real Estate

Real estate is embracing CRM and marketing automation

The real estate industry is going through a period of rejuvenation at the moment. We have experienced an increase in enquiries from estate agents, and property management companies that have operated in a fairly ...

Blog-Things-to-consider-integrating-systems

HubSpot, Integration

8 Things to Consider for Integrating Systems

Over the last year, we’ve been seeing a huge increase in companies wanting to integrate their systems with HubSpot as a means to automate their communication and get a full view of their customers from multiple...

Blog-Customer-happiness-2

customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....

Blog-HubSpot-Flywheel

HubSpot

Reinventing the wheel: Why customer delight is a marketer’s secret weapon

Over the last few years, the marketing industry has changed on a fundamental level. This is because marketing is no longer just about attracting new customers; rather, it’s about attracting customers and delighting them...

Blog-Bots-for-Conversion

chatbots

How Bots Have Replaced Forms For Increased Conversion

Have you noticed that forms or landing pages on your website are not being filled in as much as before? Think about it: instead of filling out the ‘contact us’ form, sending an email to the info@ address, or calling...

Blog-HubSpot-Diamond-Partner

HubSpot

Mpull is a Diamond HubSpot Agency Partner!

October 2018 has been a rollercoaster of ups and downs. And while the nightly news might paint a pretty grim picture, it’s important to remember that good things are happening on a daily basis. For instance — and you’ll...

Mpull_Finite-shelf-life

content marketing, content strategy

Campaigns no longer cut it: Why we should stop creating things with a finite shelf life.

“A campaign is a planned set of activities that people carry out over a period of time in order to achieve something such as social or political change over a specific time period.”Sounds about right, right? The issue I...
Mpull_Blog_Sideclick_Launch

Development, Integration

Meet Sideclick, Mpull’s new development and integration partner

In every successful partnership, the whole is greater than the sum of its parts. It’s no exaggeration to say that this is the case with Mpull’s new partnership with Sideclick, Cape Town-based development and integration...

Eye-Opening-Statistics

Marketing Statistics

Eye-Opening Statistics Marketers Need to Be Aware Of

Marketing statistics have always intrigued me. They provide some level of validation for the question we’re always trying to answer: what, where, how, and when do we try to weave our brands into the lives of our target...