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Building-a-marketing-team-taking-into-consideration-Bots,-AI-and-Technology

Marketing Teams, Bots, AI, MarTech

Building a Marketing Team In the Age of Bots, AI and Bleeding-Edge Tech

The marketing landscape is in flux. In an industry that’s accelerating towards all-out automation, marketers are having to adopt an ‘adapt or die’ attitude to keep up with the changing trends and innumerable MarTech...

What's-Love-Got-to-Do-With-It

brand communication, Creativity, customer happiness

What's love got to do with it? Why writing with empathy is important for campaign success.

As a woman with Aspergers, I process the world very differently to most people. Luckily, I am high functioning, intelligent and able to be self-reliant. My energies are largely sunk into decoding social interactions, so...

The Rise & Rise of Social Media Influencers

brand communication

The Rise & Rise of Social Media Influencers

Why & How Marketers Can Use This Channel To Reach Their Audiences

Why-Fictionalising-Your-Facts-in-Marketing-Can-Be-a-Good-Thing

content marketing, content strategy, Creativity

Making it More Human: Why Fictionalising Your Facts in Marketing Can Be a Good Thing

The idea of using storytelling to influence customer conversion rates is nothing new to marketing. People have shared stories as a way to record memories and make sense of the world since before written history, and...

Expanding your Retail Business into eCommerce___

eCommerce, retail

Unleashing your eCommerce empire — where to start & what to do

As far as retail goes, eCommerce is the new frontier: replete with opportunity for businesses to connect with consumers and move product like never before. It’s a veritable wonderland for retailers that’s cutting out...

Blog-Real-Estate-is-transforming

CRM, Marketing Automation, Real Estate

Real estate is embracing CRM and marketing automation

The real estate industry is going through a period of rejuvenation at the moment. We have experienced an increase in enquiries from estate agents, and property management companies that have operated in a fairly ...

Blog-Things-to-consider-integrating-systems

Integration, HubSpot

8 Things to Consider for Integrating Systems

Over the last year, we’ve been seeing a huge increase in companies wanting to integrate their systems with HubSpot as a means to automate their communication and get a full view of their customers from multiple...

Blog-Customer-happiness-2

customer experience, customer happiness

Customer happiness squared equals growth to infinity

This past weekend was my 20-year school reunion and so a maths equation in the title seemed fitting! But there’s a deeper point to it: the more you make your existing customers happy, the more your business will grow....

Blog-HubSpot-Flywheel

HubSpot

Reinventing the wheel: Why customer delight is a marketer’s secret weapon

Over the last few years, the marketing industry has changed on a fundamental level. This is because marketing is no longer just about attracting new customers; rather, it’s about attracting customers and delighting them...